𝗪𝗲 𝘄𝗶𝗹𝗹 𝗮𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗺𝗼𝗿𝗲 𝗲𝗻𝘁𝗿𝗲𝗻𝗰𝗵𝗲𝗱 𝗶𝗻 𝗼𝘂𝗿 𝗼𝘄𝗻 𝗻𝗲𝘄𝘀 𝗯𝘂𝗯𝗯𝗹𝗲.
This is one of the scenarios that Deloitte NL recently laid out in their 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗡𝗲𝘄𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 (link to full report here).
They described four scenario:
1. 𝗠𝘂𝗹𝘁𝗶𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗶𝗯𝗲𝘀: with low trust/ diverse news outlets and less dominated by tech platforms.
2. 𝗧𝗵𝗲 𝗡𝗲𝘄𝘀 𝗨𝘁𝗼𝗽𝗶𝗮; with many trusted and diverse news outlet and now dominance of the tech platforms
3. 𝗕𝗲𝗻𝗲𝘃𝗼𝗹𝗲𝗻𝘁 𝗧𝗲𝗰𝗵 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: highly trusted, but few news outlets, dominated by tech platforms
4. 𝗜𝗴𝗻𝗼𝗿𝗮𝗻𝗰𝗲 𝗶𝘀 𝗕𝗹𝗶𝘀𝘀: low trust/ few news outlets, dominated by tech platforms.
𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸, 𝘄𝗲 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗿𝗼𝘂𝘁𝗲 𝗼𝗳 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁?
I’d say we likely are more shifting towards Scenario 3 and 4; the latter a smoke and mirror charade that the likes of Zuckerberg, Musk and Thiel would like to make you believe is a paradise.
𝙃𝙤𝙬𝙚𝙫𝙚𝙧, 𝙬𝙚 𝙙𝙤 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙒𝘼𝙉𝙏 𝙩𝙤 𝙡𝙞𝙫𝙚 𝙞𝙣 𝙎𝙘𝙚𝙣𝙖𝙧𝙞𝙤 𝟮 – 𝙖 𝙉𝙚𝙬𝙨 𝙐𝙩𝙤𝙥𝙞𝙖
To make this happen, we have to create Scenario 1 first. I lobby the concept of digital tribes and communities since some time. A diverse and well-informed public will eventually come to realise that we are better off if we nudge the news environment a bit more towards the Utopia scenario.
A ‘healthy’ news landscape is build on 6 pillars, according to the study:
𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆, 𝗣𝗹𝘂𝗿𝗮𝗹𝗶𝘀𝗺, 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗤𝘂𝗮𝗹𝗶𝘁𝘆, 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆
I was always a news junkie myself and I often ‘force’ myself to visit news outlet that do reflect a different political position than myself – it does educate indeed. Access to a diverse, plural, independent news media is utterly important; independent of your political leaning.
Hence, I decided to help nurturing a media universe of quality news outlets. The business development, strategy and distribution of TV News has always been one of the core competency of my work and that of Global Media Consult. One first step, is that we decided to represent the successful 𝗨𝗦 𝗧𝗩 𝗡𝗲𝘄𝘀 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗡𝗲𝘄𝘀𝗺𝗮𝘅 𝗧𝗩 internationally.