Analyzing the change in consumer behavior, it becomes clear that Gen Z and Millennials are leading the way in online shopping. However, what’s even more fascinating is their growing inclination towards in-content shopping – a game-changing trend that’s taking the digital realm by storm.
Consumer Behavior: A Shifting Paradigm
It’s no secret that Gen Z and Millennials are the driving force behind the online shopping revolution. But here’s the exciting twist: these dynamic cohorts are increasingly consuming mobile and CTV content, seamlessly blending entertainment and e-commerce. Picture this: they’re browsing their favorite shows, movies, and videos, all while their fingers itch to hit that “Add to Cart” button. The line between entertainment and commerce has never been thinner!
Impulse Buying: A Temptation Too Hard to Resist!
Brace yourself for the mind-boggling statistics that affirm the power of in-content shopping. A staggering 64% of users have revealed that if they liked a product featured in video content, they would likely hit that purchase button without hesitation. But wait, there’s more! For our beloved Gen Z and Millennials, that percentage skyrockets to a jaw-dropping 81%.
Challenges in Product Discovery: The Quest for Perfection
But there’s a twist in this tantalizing tale. Many users, especially the tech-savvy Gen Z and Millennials, have encountered a familiar roadblock: they adore the product featured in video content but struggle to find and purchase the exact item. The frustration is real! However, where there are challenges, innovation thrives!
Buy Now, Pay Later: Empowering the Impulsive Shopper
In the realm of in-content shopping, we can’t ignore the growing influence of Buy Now, Pay Later (BNPL) services. The younger generations have fully embraced this flexible payment option, fueling their impulse buying tendencies even further. With BNPL in their virtual wallets, they feel empowered to seize the moment and indulge in the products they fancy.
The Future Is Now!
In-content shopping is here, and it’s revolutionizing the way we engage with consumers. Gen Z and Millennials are blurring the lines between entertainment and commerce, and we must adapt to their expectations.
If you company would like to embrace this trend, contact us here to find the proper in-video and in-content solution for your media business.