⛔ Don’t let your strategy be guided by Hollywood drama. The US TV & Film industry is no longer the center of the universe, because you are.
🧭 It has been common practice in the global TV industry to look at the US market as the guiding star. But that will take you off track. Seriously, do not follow what happens in Hollywood, rather find your own compass.
🧟 Hollywood is in a mess – and that can be said of the wider US film and tv industry as well. The American Way of “doing TV” has worked since the beginning of this industry – yet old rules do not apply to the paradigm shift that we witness now. It is even deceptive: because currently we see a giant recasting of roles in Hollywood. Moguldom is being replaced by Big Tech.
🌏 You do not want that drama unfold in your script. Hence, find ways to create uniqueness in your very own local story. The world is diverse, with originality and variety in endless form in every corner of this globe. Hollywood always made you believe the contrary; Big Tech is not better. They have one thing in common: it is either our way or no way.
🥀 As an international TV industry we must become more independent of “the Hollywood way” and its smoke and mirror. We shall authentically live our local way of doing things and learn from each other. TV content and businesses flourish where this local creativity is unleashed; TV in itself is the “Land of the Free”; not what some Moguls of any kind dictate.
🫵 I want to know your story: where do you excel in TV independently of what Hollywood dictates ?
Know-How, Market Insight, Strategy
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