Of course, it is constantly changing in terms of how we ‘provide TV’ and yet, there are also some fundamentals that you always need to get right: serving your content to a relevant audience set (which either is willing to pay you for the content and whose eyeballs you can ‘sell’ to other businesses).
Now, what are some business model changes that might impact how you ‘provide TV’ in the future? Here are some developments and trends, that you soon will find in your market:
ðïļ More Personalization: AI will help to provide more personally curated and customized content to audiences.
ðļ Microtransactions and Pay-Per-Content: Instead of traditional subscription models, users might pay for individual pieces of content.
ð Interactive and Immersive Media: Advancements in VR and AR technologies could lead to media platforms that offer more immersive and interactive experiences.
ð Blockchain and Decentralized Media Platforms: Blockchain technology could enable new models where creators and consumers interact directly.
ðĪ AI-Driven Content Creation: AI tools are increasingly be used to generate content, leading to new business models around AI-created media.
ðïļ Increased Integration of E-commerce: Media platforms might integrate more directly with e-commerce, allowing viewers to purchase products seen in videos or shows directly through the platform.
ð Data and Privacy-Centric Models: In response to privacy concerns, new models may emerge that prioritize user data security and privacy, potentially even allowing users to monetize their own data.
ðŠī Sustainability-Focused Media: As awareness of environmental issues grows, there could be a rise in media platforms that prioritize sustainability, either in content focus or in the way they operate.
ðĻâðĻ User-Generated Content Platforms: Platforms that rely more heavily on user-generated content, with business models that reward creators, could become more prevalent.
ðĪ Cross-Media Integration: More integration across different types of media (e.g., combining gaming, social media, and traditional media) could lead to innovative business models.
Do you see other trends or business models in your market?
What is your experience with these new models – or shall I rather say: approaches to make money in TV?
Content, Market Insight, Strategy
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