In an era where misinformation and divisive rhetoric threaten the fabric of European societies, media companies—particularly in the realm of television—have an essential role to play in combating the rise of the far right. As one of the most powerful influencers of public opinion, TV stations and media platforms must take proactive steps both in their content and their internal culture to push back against the wave of extremism that fosters hatred and discrimination.
Addressing Far-Right Ideology Through Responsible Reporting
The first and perhaps most visible way television can contribute to this fight is by fostering responsible and balanced reporting that highlights the true impacts of far-right ideologies. This is particularly vital when addressing the experiences of marginalized groups. Television, as a medium that reaches millions of people daily, should prioritize nuanced storytelling that reflects the diversity of our societies. For instance, showcasing women of all backgrounds in leadership roles, without falling into stereotypical or discriminatory portrayals, can help counteract harmful narratives. Women, especially from ethnic minority groups, have been targets of far-right rhetoric, and presenting them as empowered individuals in the media is a direct challenge to such bigotry.
By ensuring that their coverage highlights the complexities of immigration, the experiences of ethnic minorities, and the real threats posed by rising nationalism, media companies can educate the public. Television content that humanizes those who are typically “othered” in far-right discourse—immigrants, refugees, LGBTQ+ individuals—can help dissolve the fear and misunderstanding that fuels hate.
Cultivating an Inclusive Internal Culture
It’s not enough to focus solely on what’s broadcast; the internal culture of media companies must also reflect the values of inclusivity and diversity. Far-right movements often gain traction by exploiting fears of “the other,” so it is imperative that media companies serve as examples of how different races, genders, ethnicities, and sexual orientations can collaborate, thrive, and belong.
By adopting policies that ensure representation across all levels—from boardrooms to production teams—companies can create environments where everyone feels valued. Comprehensive diversity and inclusion programs are essential in this regard. They help shape a workplace culture where individuals from all backgrounds are empowered to share their stories and perspectives, fostering content that is more representative of the diverse audiences they serve.
Furthermore, these internal policies should also be vocal and visible, both within the industry and publicly. Media companies that actively show their commitment to creating safe, inclusive spaces send a powerful message: hate has no place in our society. When employees feel a true sense of belonging—regardless of their skin color, sexual orientation, gender identity, or age—they produce content that reflects these values, which ultimately resonates with audiences and counters far-right propaganda.
The Media’s Role in Building a More Inclusive Future
Television and media companies have a unique opportunity to reshape public consciousness by not only reporting on the far-right threat responsibly but also leading by example through their internal practices. In doing so, they can shift narratives from fear and division to unity and understanding.
As gatekeepers of public discourse, they must commit to showing a more accurate, inclusive, and empowering portrayal of all people, while internally fostering cultures that reflect the world we want to live in—one that is diverse, accepting, and free from hate.
