🌟 Find Your Eiffel Tower 🌟

In business, just like in life, we all need a point of orientation – a guiding concept, strategy, or vision that grounds us and gives us direction, even when things get cloudy.

In this video, I’m in Paris, using the Eiffel Tower as a metaphor for this idea. Just as the Eiffel Tower stands tall in the city, often unseen but always present, a solid strategy or concept should stand as a constant for your business, guiding decisions, inspiring teams, and keeping everyone aligned.

In my work as a consultant, I help media businesses discover and define their own “Eiffel Tower.” My role is to help you clarify and commit to that vision that will serve as your guide, helping you find the orientation you need to thrive in a dynamic industry.

So, what’s your Eiffel Tower?