DeepSeek might disrupt our industry for the better and in ways we have not thought of yet.
We probably all subscribed to the ‘reality’ that the US and the Tech Bros and their AI developments will be dominated the world and the TV & Broadcasting industry. We had believed that its ok if we led into this by guys who think that a bunch of elitist sociopaths and greed for power and money should rule the world.
Now, the party came to a crash yesterday and that is good news for the rest of the world. The party crasher is a new AI tool called DeepSeek and it comes from China. That gives the fight for world domination another twist, of course.
But the fascinating facts are that this new DeepSeek app is basically undermining the entire way of how we should think about AI dominance. The US bros made us believe that it requires massive investments and huge scalability to manage any sensible AI. They did not bother about the negative side effects on energy consumption, waste water etc. Important was only to be the biggest and boldest – the true American dream and Cowboy myth. And yet, DeepSeek does it differently on a much smaller scale and with less abuse of resources – with similar or even better results.
DeepSeek does democratize how we access and use AI – and that is the irony of it: a tool from China is fostering a democratization of our economy. Can’t make that up; but life is always telling the best stories.
Talking about stories: DeepSeek will allow storytelling coming from around the globe.
The U.S. media machine bet on AI as a “luxury tool”—something to squeeze more profit from reboots and superhero sludge. Now, DeepSeek just turned it into a “weapon of mass creativity”.
The next “Game of Thrones” won’t come from an algorithm defined in Hollywood. It’ll come from a college dropout in Nairob using AI to blend Swahili folklore with cyberpunk. Or a grandma in Jakarta rewriting telenovela tropes for Gen Z.
Hollywood’s sweating? Good. They spent decades gatekeeping stories as if creativity only spoke English. Now, AI’s handing the mic to voices they’ve ignored.
We must accept the ugly truth that Hollywood’s concept of AI was only helping them to extract more money from the rest of the world:
Silicon Valley’s AI was built to scale ads. DeepSeek’s AI is scaling ‘cultures’.
Hollywood’s concept of Diversity is actually only a PR stunt to help them and not to foster the variety of humankind and stories around the world.
The future of TV isn’t in Burbank or New York.
It’s in the Prague living room shooting a sci-fi epic on an iPhone. The Bangkok café scripting a thriller with AI. The Lima studio dubbing everything into Quechua.
So, Tech Bros: Keep your “disruption” keynotes. The rest of us might have just started to bring disruption back to you.
Artificial Intelligence, Trends
