It has become common knowledge that our industry is widely fragmented. That has the danger (and many oversee that risk) that businesses are falling into the “attention trap”. Yet, success isn’t about being the loudest or the biggest player—it’s about being the most relevant

Relevance sits at the heart of the GMC Strategy Compass because it’s what connects content, audience, people, and technology. Without it, even the most innovative tech or star-studded shows will fail to resonate.

For broadcasters and TV businesses, this means:
• Your content must speak to your audience’s needs, not your internal priorities.
• Your audience engagement should drive more than ratings—build loyalty and trust.
• Your people should be empowered to adapt to change while upholding the core of your values.
• Your technology investments should serve to enhance—not overshadow—the viewer experience.

Relevance isn’t static—it’s a constant pursuit of alignment between your message, product, values, and organization. It’s the compass that ensures every decision moves you closer to what your audience truly cares about.

Focus on relevance, and the results (and ratings) will follow.

What’s your take—how does your strategy stay relevant in a fast-changing world?