Know-How – Global Media Consult

cknaebel

December 1, 2024

Artificial Intelligence, Know-How, Market Insight, Strategy

TV OS - The New Power Broker

If you're still thinking of a TV operating system as just a fancy menu for choosing between Netflix and your EPG for TV Channe...

Know-How, Strategy

Learn Product Innovation from Lego

🌸 Who would have thought Lego would end up in a hip Parisian boutique, nestled among trendy fashion items? And yet, here we ar...

cknaebel

August 7, 2024

FASTTV, Know-How, LInearTV

Learn from YouTube on how to run a TV business?

Years ago, people would have dismissed the idea of using YouTube as a best practice for how to run a TV business. Times are a ...

cknaebel

August 7, 2024

Know-How, Market Insight, Strategy

Don't look at Hollywood for your TV Strategy

⛔ Don’t let your strategy be guided by Hollywood drama. The US TV & Film industry is no longer the center of the universe,...

cknaebel

July 13, 2024

Artificial Intelligence, Know-How, Trends

Doing AI: Every Media Leader MUST experiment with AI now!

This article deviates from the typical format, presenting a more personal perspective and a shift in focus from general trends...

cknaebel

July 13, 2024

Artificial Intelligence, Content, Know-How, Strategy, Trends

To AI or Not to AI: A Deep Dive into Content Licensing for TV Executives

The AI revolution is reshaping industries across the board, and the television landscape is no exception. As artificial intell...

cknaebel

July 13, 2024

Know-How, Strategy, Trends

Strategic Inflection Point: Your Compass in the AI Hype

We said it before and we say it again: the TV industry is once again facing a transformative era, and this time it is driven b...

cknaebel

July 17, 2023

Know-How, Strategy, Trends

Embracing the Evolution: Transforming Management Culture in the Television Industry

The television industry is undergoing a significant transformation, and at the heart of this change is the need for a shift in...

cknaebel

June 10, 2023

Know-How, LInearTV, Market Insight, Strategy

Why Google is Betting on the Big Screen

Google made recently a major push into the streaming universe and it can seen as a paradigm shift. With the introduction of it...

cknaebel

June 10, 2023

Know-How, Strategy, Uncategorized

A River Runs Through It: How Data is the Lifeline of Streaming TV

Connected TV is more than just a fancy description for some enhanced, target advertising mechanism in StreamingTV. Connecte...