cknaebel August 7, 2024 FASTTV, Know-How, LInearTV Learn from YouTube on how to run a TV business? Years ago, people would have dismissed the idea of using YouTube as a best practice for how to run a TV business. Times are a ... Read more
cknaebel August 7, 2024 Know-How, Market Insight, Strategy Don't look at Hollywood for your TV Strategy ⛔ Don’t let your strategy be guided by Hollywood drama. The US TV & Film industry is no longer the center of the universe,... Read more
cknaebel July 13, 2024 Artificial Intelligence, Know-How, Trends Doing AI: Every Media Leader MUST experiment with AI now! This article deviates from the typical format, presenting a more personal perspective and a shift in focus from general trends... Read more
cknaebel July 13, 2024 Artificial Intelligence, Content, Know-How, Strategy, Trends To AI or Not to AI: A Deep Dive into Content Licensing for TV Executives The AI revolution is reshaping industries across the board, and the television landscape is no exception. As artificial intell... Read more
cknaebel July 13, 2024 Know-How, Strategy, Trends Strategic Inflection Point: Your Compass in the AI Hype We said it before and we say it again: the TV industry is once again facing a transformative era, and this time it is driven b... Read more
cknaebel July 17, 2023 Know-How, Strategy, Trends Embracing the Evolution: Transforming Management Culture in the Television Industry The television industry is undergoing a significant transformation, and at the heart of this change is the need for a shift in... Read more
cknaebel June 10, 2023 Know-How, LInearTV, Market Insight, Strategy Why Google is Betting on the Big Screen Google made recently a major push into the streaming universe and it can seen as a paradigm shift. With the introduction of it... Read more
cknaebel June 10, 2023 Know-How, Strategy, Uncategorized A River Runs Through It: How Data is the Lifeline of Streaming TV Connected TV is more than just a fancy description for some enhanced, target advertising mechanism in StreamingTV. Connecte... Read more
cknaebel October 25, 2022 FASTTV, Know-How, LInearTV, Market Insight, Strategy The Race to FAST TV: 16 Reasons why you should enter it If by any chance one would select the buzz word of the global TV industry in the 2022, it would certainly be FAST TV. The conc... Read more
cknaebel March 15, 2022 Content, Know-How, Strategy Making Impact: When Media Is Doing Good We are in dark times in Europe. Decades of peace have now been disturbed by a ruthless aggressor - whose name I do not even wa... Read more