cknaebel June 10, 2023 Know-How, Strategy, Uncategorized A River Runs Through It: How Data is the Lifeline of Streaming TV Connected TV is more than just a fancy description for some enhanced, target advertising mechanism in StreamingTV. Connecte... Read more
cknaebel October 25, 2022 FASTTV, Know-How, LInearTV, Market Insight, Strategy The Race to FAST TV: 16 Reasons why you should enter it If by any chance one would select the buzz word of the global TV industry in the 2022, it would certainly be FAST TV. The conc... Read more
cknaebel March 15, 2022 Content, Know-How, Strategy Making Impact: When Media Is Doing Good We are in dark times in Europe. Decades of peace have now been disturbed by a ruthless aggressor - whose name I do not even wa... Read more
cknaebel February 14, 2022 Know-How, Strategy The Opportunities, the Challenges and the Culture of being in Media - as seen with Netflix Why Netflix should buy a Fitness Club, Shopify should go for Home Shopping Network, and why everyone else needs to take a clos... Read more
cknaebel February 10, 2022 Content, Know-How, Strategy How a bunch of guys in the wilderness wrote a creators' content success story... ...and what traditional #media and #broadcast can learn from it. With almost 5 million views for its first episode, the Ger... Read more
Know-How A Quick Guide To FAST TV FAST TV is one of the hottest trends in international #Television that I witnessed in the past ten years. But wha... Read more
cknaebel October 6, 2017 Content, Know-How Do not fall for the Snake Oil Salesman: what to consider when launching your niche (sports) OTT TV service! I am often approached by people who are not typically entrenched in the TV industry, but have access to great content. Especial... Read more
cknaebel May 16, 2017 Content, Know-How, Strategy Back to the Future - Attracting Millennials to a Linear TV Channel That nowadays young people watch linear TV channels seems as unlikely than old people using Snapchat. But yet both seems to hap... Read more
Know-How, Strategy How you can Build a Resilient Media Business The media industry is a business environment that is shaped by constant change and rapid developments of trends, waves and dis... Read more
cknaebel February 14, 2017 Content, Know-How, News, Strategy From Supermarket to Boutique Shop - Viacom's new strategy Viacom has recently announced a change in strategy. Its new five-point plan includes concentrating its resources behind six of ... Read more