Market Insight – Global Media Consult

cknaebel

August 7, 2024

Content, Market Insight, Strategy

Has the TV business model changed?

Of course, it is constantly changing in terms of how we 'provide TV' and yet, there are also some fundamentals that you always...

cknaebel

August 7, 2024

Know-How, Market Insight, Strategy

Don't look at Hollywood for your TV Strategy

⛔ Don’t let your strategy be guided by Hollywood drama. The US TV & Film industry is no longer the center of the universe,...

cknaebel

August 7, 2024

Market Insight, Strategy, Trends

Understanding the Shoppable TV Ecosystem

Shoppable Video is a extremely complex undertaking.Have a look at a (simplified) picture of the Video Ecosystem and Process in...

Artificial Intelligence, Market Insight, Strategy, Trends

Our AI Trend Compass to track the impact on the TV & Broadcast Industry

We have been very outspoken about the need to adapt your business to the AI trend. Its not too late to jump onto the bandwaggo...

cknaebel

July 13, 2024

Market Insight, Strategy

What we admire in Canal+ Strategy?

If you asked us a few years ago about our thoughts on Canal+ strategy, we probably had a very skeptical if not even bewildered...

cknaebel

January 17, 2024

Market Insight, Strategy, Trends

Old TV Died in 2024: I went to the funeral, so you don’t have to

Predictions for 2024 from our Managing Director, Christian Knaebel It is that time of the year, when we all write, read or ...

cknaebel

January 17, 2024

Market Insight, Strategy, Trends

In-Content Shopping as a Trend: Engaging Consumers on a New Level!

Analyzing the change in consumer behavior, it becomes clear that Gen Z and Millennials are leading the way in online shopping....

cknaebel

October 25, 2023

Content, Market Insight, Strategy, Trends

Phytigal Lifestyles: The Future of TV Might be in Analog Entertainment.

In our increasingly digital age, there's a burgeoning desire to reinvigorate analog experiences—a concept known as the "phytig...

cknaebel

October 25, 2023

Market Insight, Strategy, Trends

TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally?

TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally? As global scrutiny over TikTok intensifies, especiall...

cknaebel

June 20, 2023

Content, Market Insight, Strategy

AI vs.TV - Watch The Drama Unfold

AI is now as omnipresent as reality TV shows - you might not always want to see it, but it's there, and it's not going away! F...