cknaebel January 17, 2024 Market Insight, Strategy, Trends Old TV Died in 2024: I went to the funeral, so you don’t have to Predictions for 2024 from our Managing Director, Christian Knaebel It is that time of the year, when we all write, read or ... Read more
cknaebel January 17, 2024 Market Insight, Strategy, Trends In-Content Shopping as a Trend: Engaging Consumers on a New Level! Analyzing the change in consumer behavior, it becomes clear that Gen Z and Millennials are leading the way in online shopping.... Read more
cknaebel October 25, 2023 Content, Market Insight, Strategy, Trends Phytigal Lifestyles: The Future of TV Might be in Analog Entertainment. In our increasingly digital age, there's a burgeoning desire to reinvigorate analog experiences—a concept known as the "phytig... Read more
cknaebel October 25, 2023 Market Insight, Strategy, Trends TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally? TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally? As global scrutiny over TikTok intensifies, especiall... Read more
cknaebel June 20, 2023 Content, Market Insight, Strategy AI vs.TV - Watch The Drama Unfold AI is now as omnipresent as reality TV shows - you might not always want to see it, but it's there, and it's not going away! F... Read more
cknaebel June 10, 2023 Know-How, LInearTV, Market Insight, Strategy Why Google is Betting on the Big Screen Google made recently a major push into the streaming universe and it can seen as a paradigm shift. With the introduction of it... Read more
cknaebel January 5, 2023 FASTTV, Market Insight, Strategy, Trends Uncertainty is the New Normal: Predictions for TV & Media Industry in 2023 Uncertainty is the New Normal How the Black Swan Theory applies to the media and TV industry in 2023 and beyond. Let me ... Read more
Market Insight, Uncategorized Disney revives with Bob Iger back at the helmet What a dramatic change of events at Disney. Bob Chapek has been ousted and replaced by his own predecessor. Why does the r... Read more
cknaebel December 7, 2022 Market Insight, Strategy, Uncategorized Why we likely end up in News Bubbles ?? ???? ??? ?????? ???? ?????????? ?? ??? ??? ???? ??????. This is one of the scenarios that Deloitte NL recently laid out ... Read more
cknaebel October 25, 2022 FASTTV, Know-How, LInearTV, Market Insight, Strategy The Race to FAST TV: 16 Reasons why you should enter it If by any chance one would select the buzz word of the global TV industry in the 2022, it would certainly be FAST TV. The conc... Read more