cknaebel August 7, 2024 Market Insight, Strategy, Trends Understanding the Shoppable TV Ecosystem Shoppable Video is a extremely complex undertaking.Have a look at a (simplified) picture of the Video Ecosystem and Process in... Read more
Artificial Intelligence, Market Insight, Strategy, Trends Our AI Trend Compass to track the impact on the TV & Broadcast Industry We have been very outspoken about the need to adapt your business to the AI trend. Its not too late to jump onto the bandwaggo... Read more
cknaebel July 13, 2024 Artificial Intelligence, Know-How, Trends Doing AI: Every Media Leader MUST experiment with AI now! This article deviates from the typical format, presenting a more personal perspective and a shift in focus from general trends... Read more
cknaebel July 13, 2024 Artificial Intelligence, Content, Know-How, Strategy, Trends To AI or Not to AI: A Deep Dive into Content Licensing for TV Executives The AI revolution is reshaping industries across the board, and the television landscape is no exception. As artificial intell... Read more
cknaebel July 13, 2024 Know-How, Strategy, Trends Strategic Inflection Point: Your Compass in the AI Hype We said it before and we say it again: the TV industry is once again facing a transformative era, and this time it is driven b... Read more
cknaebel January 17, 2024 Market Insight, Strategy, Trends Old TV Died in 2024: I went to the funeral, so you don’t have to Predictions for 2024 from our Managing Director, Christian Knaebel It is that time of the year, when we all write, read or ... Read more
cknaebel January 17, 2024 Market Insight, Strategy, Trends In-Content Shopping as a Trend: Engaging Consumers on a New Level! Analyzing the change in consumer behavior, it becomes clear that Gen Z and Millennials are leading the way in online shopping.... Read more
cknaebel November 23, 2023 Strategy, Trends Platform Strategy is the Life Saving Raft that TV has waited for Television, much like that one friend who still believes cargo shorts are fashionable, is in dire need of a substantial transf... Read more
cknaebel October 25, 2023 Content, Market Insight, Strategy, Trends Phytigal Lifestyles: The Future of TV Might be in Analog Entertainment. In our increasingly digital age, there's a burgeoning desire to reinvigorate analog experiences—a concept known as the "phytig... Read more
cknaebel October 25, 2023 Market Insight, Strategy, Trends TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally? TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally? As global scrutiny over TikTok intensifies, especiall... Read more