Distribution Platform Strategy - Global Media Consult

cknaebel

July 11, 2025

Market Insight, Strategy, Streaming, Trends

The Creator Economy Delusion: Another US Export We Don’t Need to Swallow Whole

We have it all heard before: the Creator Economy is the future of media. A new dawn of individual empowerment. A world where a...

cknaebel

May 29, 2025

Know-How, OTT, Strategy, Streaming

The OTT Strategy Illusion: Why Big Firms Like Accenture Might Be the Wrong Fit

A few years ago, I sat in a glass-walled boardroom, somewhere high above a European capital, watching a team from one of the “...

cknaebel

February 2, 2025

Artificial Intelligence, Know-How, Market Insight, Strategy, Trends

AI: The New Reality TV - How It's Rewriting the Rules of Broadcasting & TV

The television industry is undergoing a profound transformation thanks to the power of artificial intelligence (AI). AI is no ...

cknaebel

February 2, 2025

Strategy

Why Relevance Should Be Your #1 KPI for Broadcast and TV Business Strategy

It has become common knowledge that our industry is widely fragmented. That has the danger (and many oversee that risk) that b...

cknaebel

August 7, 2024

FASTTV, Know-How, LInearTV

Learn from YouTube on how to run a TV business?

Years ago, people would have dismissed the idea of using YouTube as a best practice for how to run a TV business. Times are a ...

cknaebel

July 13, 2024

Market Insight, Strategy

What we admire in Canal+ Strategy?

If you asked us a few years ago about our thoughts on Canal+ strategy, we probably had a very skeptical if not even bewildered...

cknaebel

January 17, 2024

Market Insight, Strategy, Trends

In-Content Shopping as a Trend: Engaging Consumers on a New Level!

Analyzing the change in consumer behavior, it becomes clear that Gen Z and Millennials are leading the way in online shopping....

cknaebel

October 25, 2023

Strategy

Is your Flywheel Complete?

Most TV & media businesses miss out on truly building a complete flywheel, others might think they have one- and then ther...

cknaebel

January 5, 2023

FASTTV, Market Insight, Strategy, Trends

Uncertainty is the New Normal: Predictions for TV & Media Industry in 2023

Uncertainty is the New Normal How the Black Swan Theory applies to the media and TV industry in 2023 and beyond. Let me ...

cknaebel

October 25, 2022

FASTTV, Know-How, LInearTV, Market Insight, Strategy

The Race to FAST TV: 16 Reasons why you should enter it

If by any chance one would select the buzz word of the global TV industry in the 2022, it would certainly be FAST TV. The conc...