cknaebel January 17, 2024 Market Insight, Strategy, Trends Old TV Died in 2024: I went to the funeral, so you don’t have to Predictions for 2024 from our Managing Director, Christian Knaebel It is that time of the year, when we all write, read or ... Read more
cknaebel October 25, 2023 Strategy Is your Flywheel Complete? Most TV & media businesses miss out on truly building a complete flywheel, others might think they have one- and then ther... Read more
cknaebel July 17, 2023 Know-How, Strategy, Trends Embracing the Evolution: Transforming Management Culture in the Television Industry The television industry is undergoing a significant transformation, and at the heart of this change is the need for a shift in... Read more
cknaebel July 1, 2023 Strategy Business Plan Fails ? Business Plans fail more often than we might think: especially in TV businesses. ? I came across this flyer a few weeks a... Read more
cknaebel January 5, 2023 FASTTV, Market Insight, Strategy, Trends Uncertainty is the New Normal: Predictions for TV & Media Industry in 2023 Uncertainty is the New Normal How the Black Swan Theory applies to the media and TV industry in 2023 and beyond. Let me ... Read more
cknaebel October 31, 2022 FASTTV, LInearTV, Strategy Linear TV: The Ultimate Comeback Kid Almost with regular precision, someone somewhere pronounces “LinearTV” dead. Yet, it is either a cat with seven lives or the u... Read more
cknaebel October 25, 2022 FASTTV, Know-How, LInearTV, Market Insight, Strategy The Race to FAST TV: 16 Reasons why you should enter it If by any chance one would select the buzz word of the global TV industry in the 2022, it would certainly be FAST TV. The conc... Read more
cknaebel August 16, 2022 Strategy, Trends We are rather going to broadcast from Mars than in the Metaverse The other day I got my boarding pass for the next NASA mission to Mars. It is going to happen in July 2026. Actually the board... Read more
cknaebel August 11, 2022 Content, Strategy, Trends Targeting Male Millennials is a Waste of your Time Millennials, the under 40, Hipsters, … youth, youth, youth. You name it: all spells young audiences in media. Everyone of fixa... Read more
cknaebel February 10, 2022 Content, Know-How, Strategy How a bunch of guys in the wilderness wrote a creators' content success story... ...and what traditional #media and #broadcast can learn from it. With almost 5 million views for its first episode, the Ger... Read more