Strategy
Business Plan Fails
? Business Plans fail more often than we might think: especially in TV businesses.
? I came across this flyer a few weeks a...
cknaebel
January 5, 2023
FASTTV, Market Insight, Strategy, Trends
Uncertainty is the New Normal: Predictions for TV & Media Industry in 2023
Uncertainty is the New Normal
How the Black Swan Theory applies to the media and TV industry in 2023 and beyond.
Let me ...
FASTTV, LInearTV, Strategy
Linear TV: The Ultimate Comeback Kid
Almost with regular precision, someone somewhere pronounces “LinearTV” dead. Yet, it is either a cat with seven lives or the u...
FASTTV, Know-How, LInearTV, Market Insight, Strategy
The Race to FAST TV: 16 Reasons why you should enter it
If by any chance one would select the buzz word of the global TV industry in the 2022, it would certainly be FAST TV. The conc...
Strategy, Trends
We are rather going to broadcast from Mars than in the Metaverse
The other day I got my boarding pass for the next NASA mission to Mars. It is going to happen in July 2026. Actually the board...
Content, Strategy, Trends
Targeting Male Millennials is a Waste of your Time
Millennials, the under 40, Hipsters, … youth, youth, youth. You name it: all spells young audiences in media. Everyone of fixa...
Content, Know-How, Strategy
How a bunch of guys in the wilderness wrote a creators' content success story...
...and what traditional #media and #broadcast can learn from it.
With almost 5 million views for its first episode, the Ger...
Content, Know-How, Strategy
Back to the Future - Attracting Millennials to a Linear TV Channel
That nowadays young people watch linear TV channels seems as unlikely than old people using Snapchat. But yet both seems to hap...
Content, Know-How, News, Strategy
From Supermarket to Boutique Shop - Viacom's new strategy
Viacom has recently announced a change in strategy. Its new five-point plan includes concentrating its resources behind six of ...
Market Insight, News, Strategy
Looking beyond Sensationalism as a Media Strategy
In the beginning of the year, we looked at some key trends that will influence the media industry. We will continue to look at ...
