TV Strategy - Global Media Consult

cknaebel

October 25, 2022

FASTTV, Know-How, LInearTV, Market Insight, Strategy

The Race to FAST TV: 16 Reasons why you should enter it

If by any chance one would select the buzz word of the global TV industry in the 2022, it would certainly be FAST TV. The conc...

cknaebel

August 16, 2022

Strategy, Trends

We are rather going to broadcast from Mars than in the Metaverse

The other day I got my boarding pass for the next NASA mission to Mars. It is going to happen in July 2026. Actually the board...

cknaebel

August 11, 2022

Content, Strategy, Trends

Targeting Male Millennials is a Waste of your Time

Millennials, the under 40, Hipsters, … youth, youth, youth. You name it: all spells young audiences in media. Everyone of fixa...

cknaebel

February 10, 2022

Content, Know-How, Strategy

How a bunch of guys in the wilderness wrote a creators' content success story...

...and what traditional #media and #broadcast can learn from it. With almost 5 million views for its first episode, the Ger...

cknaebel

May 16, 2017

Content, Know-How, Strategy

Back to the Future - Attracting Millennials to a Linear TV Channel

That nowadays young people watch linear TV channels seems as unlikely than old people using Snapchat. But yet both seems to hap...

cknaebel

February 14, 2017

Content, Know-How, News, Strategy

From Supermarket to Boutique Shop - Viacom's new strategy

Viacom has recently announced a change in strategy. Its new five-point plan includes concentrating its resources behind six of ...

cknaebel

February 1, 2017

Market Insight, News, Strategy

Looking beyond Sensationalism as a Media Strategy

In the beginning of the year, we looked at some key trends that will influence the media industry. We will continue to look at ...

cknaebel

January 10, 2017

Market Insight, Trends

Television in Dark Times: Industry Trends 2017

It is a good exercise for any prudent business leader to look regularly at the larger trends and developments that shape on...

cknaebel

January 20, 2016

Uncategorized

Building Digital Tribes around Television

Digital tribes are in its basic sense a group of people that are bound together by an in interest in a certain subject matter a...

Uncategorized

Live Broadcast is more alive than ever

The classic linear broadcast network looses audience share; people instead watch their thematic channel, download TV shows over...

The Race to FAST TV: 16 Reasons why you should enter it

We are rather going to broadcast from Mars than in the Metaverse

Targeting Male Millennials is a Waste of your Time

How a bunch of guys in the wilderness wrote a creators' content success story...

Back to the Future - Attracting Millennials to a Linear TV Channel

From Supermarket to Boutique Shop - Viacom's new strategy

Looking beyond Sensationalism as a Media Strategy

Television in Dark Times: Industry Trends 2017

Live Broadcast is more alive than ever

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