Our Blog & News

cknaebel

July 13, 2024

Know-How, Strategy, Trends

Strategic Inflection Point: Your Compass in the AI Hype

We said it before and we say it again: the TV industry is once again facing a transformative era, and this time it is driven b...

cknaebel

February 23, 2024

Uncategorized

From Broadcast to Shopcast

Or: how Television turned into a Shopping Cart. By Christian Knaebel The acquisition of Vizio through Walmart is a wake ...

cknaebel

January 17, 2024

Market Insight, Strategy, Trends

Old TV Died in 2024: I went to the funeral, so you don’t have to

Predictions for 2024 from our Managing Director, Christian Knaebel It is that time of the year, when we all write, read or ...

cknaebel

January 17, 2024

Market Insight, Strategy, Trends

In-Content Shopping as a Trend: Engaging Consumers on a New Level!

Analyzing the change in consumer behavior, it becomes clear that Gen Z and Millennials are leading the way in online shopping....

cknaebel

December 21, 2023

Strategy

What Walnut Trees teach us for 2024 - Season Greetings

"Be as useful as a tree! Give life to others; be shelter to everyone; grant fruits to all! Be good like a tree!”— Mehmet Murat...

cknaebel

November 23, 2023

Strategy, Trends

Platform Strategy is the Life Saving Raft that TV has waited for

Television, much like that one friend who still believes cargo shorts are fashionable, is in dire need of a substantial transf...

cknaebel

October 25, 2023

Strategy

Is your Flywheel Complete?

Most TV & media businesses miss out on truly building a complete flywheel, others might think they have one- and then ther...

cknaebel

October 25, 2023

Content, Market Insight, Strategy, Trends

Phytigal Lifestyles: The Future of TV Might be in Analog Entertainment.

In our increasingly digital age, there's a burgeoning desire to reinvigorate analog experiences—a concept known as the "phytig...

cknaebel

October 25, 2023

Market Insight, Strategy, Trends

TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally?

TikTok’s Potential Evolution: Leading the FASTTV Revolution Globally? As global scrutiny over TikTok intensifies, especiall...

cknaebel

October 9, 2023

Content, Strategy

We need more Ambidextrous Leadership to blend Technology & Media

Every media business must now think technology first when creating a new product. In our ever-evolving digital landscape, i...

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