Strategy
The "Invisible Cord Paradox" of (TV) Streaming
The father of all economists, Adam Smith, introduced the concept of the ‘invisible hand’ in the second half of the 18th centur...
cknaebel
September 2, 2022
Our Blog & News
LInearTV
The World is your Oyster: and it has never been easier to crack it open
We are in a connected world and globalization is hitting every little niche of our being. No wonder the TV content market is n...
Strategy, Trends
We are rather going to broadcast from Mars than in the Metaverse
The other day I got my boarding pass for the next NASA mission to Mars. It is going to happen in July 2026. Actually the board...
Content, Strategy, Trends
Targeting Male Millennials is a Waste of your Time
Millennials, the under 40, Hipsters, … youth, youth, youth. You name it: all spells young audiences in media. Everyone of fixa...
Strategy, Trends
Consumer Habits are changing on so must TV News
Changing consumer habits can be an opportunity for #News - if willing to change own habits!That is my key learning from Reuter...
Strategy
Strategy Planning the "Sex-in-the-City" Way
When "Sex in the City" launched 1998 it was the result of thorough strategic planning. A strategy creation process that - acco...
Market Insight, Trends
Cool, cool summer: deep dive into a hot streaming market
It is summer now in the Northern Hemisphere and at least in my part of the world it has been a very, very hot summer so far (c...
Content, Trends
The Slow Burn of FAST TV?
DO WE WITNESS THE SLOW BURN OF FAST TV?
The Slow Burn of FAST TV - will the comet pass by or hit earth? Is FAST TV just lik...
Market Insight, Trends
Paradigm Shift in Paradise: the end of the TV & Media industry as we know it
We are at the beginning of a massive disruption in the media industry. Another disruption, you will think. But this disr...
Content, Know-How, Strategy
Making Impact: When Media Is Doing Good
We are in dark times in Europe. Decades of peace have now been disturbed by a ruthless aggressor - whose name I do not even wa...
