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GTM / Business Development
Strategic Advisory for Broadcast Tech Company
Technology companies serving the broadcast industry needed to enhance product positioning, refine go-to-market strategy, and identify new growth markets in a competitive landscape.
Lösung
GMC led a comprehensive market positioning analysis, developed customized sales toolkits, and created a phased market expansion roadmap targeting Eastern Europe, Latin America, and Asian markets.
Platform Strategy
Platform Transformation for Traditional Broadcaster
Established TV broadcaster faced declining viewership and needed to evolve from mass media distribution to personalized, digital-first experiences while maintaining brand identity.
Lösung
Transformative platform strategy turning the broadcaster into a multifaceted media ecosystem, embracing niche audiences with data analytics, supporting the creator economy, and revolutionizing advertising through sophisticated targeting.
Transformation
Phytigal Experience Innovation
Legacy media conglomerate with TV, radio, and print faced declining engagement among younger audiences and needed to capitalize on post-pandemic screen fatigue with tangible, off-screen experiences.
Lösung
Two-pronged strategy: launched phytigal media conference series bringing content to life through interactive experiences, and created subscription-based learning platform with workshops led by screen personalities.
OTT / Streaming
OTT Service Launch for Telecom Operator
Telecom and cable operator needed to bypass traditional distribution bottlenecks, establish direct-to-consumer relationships, and compete in the rapidly evolving streaming landscape.
Lösung
Strategic OTT platform launch providing control over content distribution and monetization, increased bargaining power in rights negotiations, enhanced brand experience, and utilization of archived content.
Internationalisation
Global Expansion for Regional News Channel
Regional news broadcaster with high-quality content faced market entry barriers, needed robust international distribution network, and had to adapt brand for global audiences while maintaining identity.
Lösung
Comprehensive GTM strategy with market analysis and selection, secured partnerships with major global platforms, developed localization strategy, established franchise model with local media companies, and executed targeted marketing campaigns.
Strategy
Flywheel Strategy for Midsized Broadcaster
Traditional broadcaster faced shifting audience consumption to digital platforms, increased streaming competition, and portfolio stagnation lacking agility and innovation for the digital age.
Lösung
Applied flywheel strategy framework focusing on content optimization with AI, data-driven audience development, monetization diversification through FAST channels and social media, and strategic partnerships with technology providers.
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