Shoppable TV has officially moved from novelty to necessity – or so the headlines say. With Amazon integrating carousels into Prime Video and Roku turning remotes into checkout devices, the buy button is now a fixture on the big screen.
But beyond the buzz lies a far more complex story.
In our new Signal & Sense Report: The State of Shoppable TV – May 2025, we unpack the true dynamics of this fast-evolving space. This isn’t just another cheerleading piece. It’s a grounded, strategic guide designed for those who actually need to make shoppable TV work – broadcasters, platforms, and brands alike.
Inside the report:
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A breakdown of shoppable formats – from QR codes to AI-powered overlays – and their actual performance data
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The cold truth behind industry hype: where viewer interest turns into action… and where it doesn’t
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Global insights: why Europe favors privacy-first innovation, the U.S. pushes rapid pilots, and Asia-Pacific builds for mobile-first commerce
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A deep dive into how AI is becoming the silent engine of personalization and scale
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A call for collaboration: why technology alone won’t unlock the next $10B opportunity
Our Sense:
Shoppable TV works — but not equally, not everywhere, and not without strategy. The winners will be those who treat it not as a gimmick, but as an ecosystem play.
If you’re navigating the intersection of content and commerce, this report is your new compass.
Access & download the report by filing in the form below
Ready to explore what this means for your business? Then contact us and let’s talk.
